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🐾 Tailwise social kit

Ready-to-adapt copy — swap in your voice

Launch / reposition

Post 1 — Meet Tailwise

Tailwise is the mobile community built around real dog life — scroll local wins, message walkers and sitters, plan vet visits, explore ethical adoption, and book grooming or training without juggling five apps.

Warm feed. Serious tools. Premium when you want the extra depth.

👉 Swipe the interactive tour: marketing.pawfect.website/brochure
#Tailwise #DogApp #DogCommunity #PetTech #DogOwners #ResponsibleDogOwnership

Post 2 — For pros

Dog walkers, groomers, trainers — Tailwise is where locals already browse. Discovery feels native (feed + profiles), messaging stays central, and reviews sit next to services.

Show the provider path in our brochure before your next pitch.
#DogWalker #DogGroomer #DogTrainer #PetBusiness #Tailwise #SideHustleToBrand

Welfare & trust

Post 3 — Lost & Found

When a dog slips the lead, minutes matter. Tailwise helps neighbours rally fast with location-aware lost-and-found signals alongside the wider community feed.

Share your borough group — more eyes, quicker reunions.
#LostDog #DogSafety #CommunityCare #Tailwise #DogOwners

Post 4 — Adoption mindfully

Adoption belongs beside education. Tailwise pairs listings with context so future guardians understand enrichment, costs, and lifelong care — Premium adds fuller journeys for serious adopters.

Tag a rescue partner doing it right.
#AdoptDontShop #RescueDogs #DogAdoption #Tailwise #AnimalWelfare

Suggested hashtags

  • #Tailwise
  • #TailwiseApp
  • #DogCommunity
  • #DogLife
  • #PetCare
  • #DogOwners
  • #DogWalker
  • #DogGrooming
  • #DogTraining
  • #LostDog
  • #DogAdoption
  • #ResponsibleDogOwnership
  • #DogFriendlyUK
  • #PetTech
  • #SmallBusinessDog

Image specs

Instagram feed

Square: 1080 × 1080px

Portrait: 1080 × 1350px

Stories / Reels cover

Vertical: 1080 × 1920px

Link preview

Open Graph: 1200 × 630px

Video prompts

15s hook

Split screen: chaotic camera roll vs calm Tailwise home screen. VO: “One app for dog people who actually do things.” CTA: brochure link in bio.

45s demo

Walk through owner path in the live brochure — feed moment, booking tile, Premium peek. End with “QR this at your next event.”

Brand cues

Palette

Accent terracotta #D17A3E · Highlight #E89B5A · Deep brown #3D2817 · Cream base #FAF7F2

Tone

Warm neighbour energy. Confident about tools. Never shame adopters or pros. Celebrate dogs without infantilising owners.